Identity
Based in New York City, PairME Wines (PMW) was founded by friends Ayush Maheshwari and Scott Glauber with a vision to cut through the highbrow language of the wine industry, making labels more accessible and understandable for everyone to enjoy. Since its inception in 2019, PMW has grown from a small startup focused on food-pairing labels into a multi-brand alcohol distributor serving New York, New Jersey, and beyond. Now expanding faster than ever, PMW remains committed to bringing thoughtfully curated wines and spirits to a broader audience.
Mission
PMW aims to create and distribute high-quality alcohol products across the U.S. and globally. While their original mission was to “simplify wine pairings,” they remain dedicated to making the selection process effortless for consumers. Committed to excellence, PMW delivers exceptional products designed to elevate any occasion, offering a thoughtfully curated selection to complement every moment.
