About PairME
Our goal is to bring wines to life through bespoke labels that create a sense of relatability with consumers daily Moods & Experiences. We source 90+ rated wines from various regions in Europe, including France, Italy and Germany. Scott & Ayush started this company in 2019 whilst graduating from NYU. They both shared an interest in travel, food and wine. Ayush is British of Indian origin and grew up in London, England while Scott is Franco-American.
Message from the Founder
Dear Friends,
Scott and I met as freshmen at NYU in 2015, bonding over our shared love for sports, cinema, travel, andâabove allâfood and drinks. We often dreamed of starting a food truck or a brand, but in the summer of 2018, just before our senior year, we decided to launch a wine company.
Every day after class, we would sit in Bobst Library, crafting our business plan, designing labels, andâcheekilyâsipping wine when no one was looking. We knew we had to create a brand that would cut through the highbrow language of the wine world and make it more accessible for everyone. That vision led to the birth of PairME Wines and our mission to âSimplify Wine Pairings.â
In the summer of 2019, we introduced our first winesâSeafood, Steak, and Summer Saladsâeach featuring a bold, eye-catching emoji on the bottle. Our approach turned heads, sparked conversations, and even drew some laughs from skeptics. But we knew we were onto something. Then, just as we were gaining momentum, the world came to a halt. The COVID-19 pandemic changed everything.
For much of 2020, 2021, and 2022, we struggled. It was a tough road, but through Scottâs relentless efforts on the ground and the unwavering support of our family and friends, we managed to stay afloat. By 2023, we knew we had to evolve. We spent the year rebuilding, preparing to execute a bold new vision for 2024âone that would transform PairME from a niche food-pairing wine brand into a multi-brand distributor and wholesaler.
Today, we are a team of over 20 people with a portfolio of more than 50 products, actively serving the New York and New Jersey markets while expanding our reach nationwide through retail and our online store.
This journey has been filled with challenges, lessons, and unforgettable memoriesâbut also a lot of fun. We hope that passion, care, and dedication shine through in every bottle we offer.
At the end of the day, we were just two kids with a dream to sell wine. Now, weâre just older kids hustling every day to keep that dream alive.
Thank you for your supportâwe couldnât have done it without you. We hope youâll continue to be part of our journey as we reach new heights!
Cheers,
Ayush Maheshwari
Co-Founder, PairME Wines
Ayush and Scott at organic wine event, co-hosted by PMW & Bon Bon Swedish Candy.
Scott Glauber has spent 8 years working in the wine industry. Starting as an intern at a medium sized French wine importer/distributor, he went on to be one of their top salesmen by growing a wine portfolio into over a million dollars' worth of sales in a year by age 20 (yes, he was underage). Scott, is of Franco-American descent and is an avid fisherman and tennis player often making trips to the tip of New York to catch striped bass or youâll catch him swinging his racket in Central Park. He is also a great cook (according to him).
Ayush Maheshwari is a versatile mind with a fine knowledge of the business & marketing with a captivating capacity for creativity. He studied Entrepreneurship, Management & Marketing at New York University paired with an Art History Minor. Ayush is British of Indian origin and is based in Dubai where he also works for his family office and can be found globe-trotting having visited over 60 countries. He spends his downtime working on his mind and body, watching his club Chelsea F.C. or with his puppy Enzo.
Sourcing
